Simmons Bank Liberty Stadium is among the first to use corporate branding in the form of displaying the FedEx logo in the end zones.
The prior five-year $25 million NIL agreement between FedEx and the university has been replaced with a new sponsorship deal.
$50 million has already been contributed by the Fred Smith family to Simmons Bank Liberty Stadium’s renovation.
Now, with the new sponsorship agreement, the company has raised more money for Memphis.
Huge news.
Memphis and FedEx build upon their 5-year NIL deal announced last year and reach a new partnership agreement.
The FedEx logo will now appear in the end zones at Liberty Stadium, making Memphis “one of the first to feature corporate branding in this way.”… https://t.co/WsU0qApx9O
— Parth Upadhyaya (@pupadhyaya_) August 20, 2025
